“Ideas IT” press conference of HPE Bulgaria
Our team had the pleasure of organizing the second edition of the "Ideas IT" conference. As а global leader in the IT field and after the separation of the company in Bulgaria to HP Inc. and Hewlett Packard Enterprise, this is the second branded key partner conference in Bulgaria.
Among the main objectives was the implementiation the new Hewlett Packard Enterprise brand and networking with key strategic partners and media. The organization of “IdeasIT” Conference in Sofia was accompanied by a strong media campaign.
During the event special demo zones (HP transformation areas) were built to demonstrate how the technology works for the business. The IdeasIT conference become the IT Event of the year with high specialized media coverage.