Coca-Cola Bulgaria launched its new product Spring Water Rosa with an exclusive event
The Chapter 4 Bulgaria team organized the launch event for the new spring water Rosa. In the cozy summer atmosphere of the University botanical garden in Sofia, all the guests and their children danced, sang with performances from kids’ theatre group, had fun with an unique ice-cream show and Dara Ekimova’s performance.
The event was attended by athletes, artists, media representatives among which were the hostess Silvia Lulcheva, Irena Milyiankova, Armen Nazaryian, Zheni Kalkandjieva, Vanja Dzaferovic, Ekaterina Duneva, Iva Ekimova, Krasimira Kuzmanova, Antoinette Pepe and others.
Nutritionist Dr Rositsa Popova and pediatrician Dr Kristina Zaharinova talked about the key characteristics and benefits of the spring water Rosa and gave their recommendations of how to stay hydrated during the summer.
With its slogan “Gentle care every day” and thanks to its natural source and the low content of minerals and sodium, the spring water Rosa is suitable for consumption by the whole family including babies.
Spring water Rosa is the second product in the “water” category from Coca-Cola Bulgaria after mineral water Bankya. The launch of Rosa is another step in the company’s strategy to present a full portfolio of diverse beverages with added value to the customers and responding to their needs.